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Directions

With intense colours on offer, Directions hair dye has great options for all hair colouring needs. Be sure that you sign up with us so that you hear about product sales and deals.

Directions

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Making vegan semi permanent conditioning hair colour since 1981.

 

Directions launched the first ever Directions hair colour tubs from a very humble work room in the UK. At the height of the fashion explosion, these unique tubs of colour rocketed and have been supporting fashion trends worldwide ever since. They’ve even landed themselves on a few celebrity heads along the way!

 

Directions hair colour is manufactured in the UK, and shipped worldwide to over 50 countries.

  • Shea Moisture claim to be cruelty-free, but what does that mean?"
    Shea Moisture do not test on animals, nor do they have any third parties (such as suppliers) conduct animal testing on their behalf, making them 100% cruelty-free.
  • Are there Parabens in Shea Moisture formulations?
    The majority of Shea Moisture products do not contain Parabens. Use our filter options to find the products that do not contain Parabens.
  • Do Shea Moisture adhere to Fair Trade standards?
    They strive to use fair trade and sustainable ingredients whenever possible.
  • I am trying to avoid products containing silicone. Should I buy from Shea Moisture?
    Many of their products are silicone-free and can be found by using the filters on this page.
  • If I want alcohol-free products, should I buy from Shea Moisture?"
    When possible, they create products that are alcohol-free.
  • Do their products contain phthalates?
    Shea Moisture does have some phthalates-free products, which you can find by narrowing your search with our filters.
  • Will i find Sulphates in the product ingredients list?
    Many of their products are not sulphate free but a few are. If you wish to shop for products without this ingredient please use our filters or alternatively browse our sulphate-free products page.
  • Do they use any mineral oil in their formulas?
    When possible, they use mineral oil-free ingredients.

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