Founded as the Imperial DAX Company nearly half a century ago in a garage in Brooklyn, New York, by entrepreneur Herman Bley, DAX is a rapidly growing global multicultural hair care company that manufactures, markets and distributes a variety of products including waxes, cremes, shampoos, conditioners, gels, oils and pomades.

From a 45,000 square-foot headquarters in Fairfield, New Jersey, DAX products are now marketed and distributed through more than 10,000 drug, beauty, and mass merchant retail stores in the United States and 50 countries worldwide.

Building on its foundation of providing high-quality hair care to meet the unique needs of African-Americans and Hispanics, the company is proud to now offer products that appeal to all ethnicities. Today, DAX is a global company with the trust of people on five continents.